LIVE! ON SUNSET
LIVE! Sits at the cutting edge of new media shopping – anytime, anyplace, anyway – granting each consumer access to the content, entertainment, advice, community and product in the way he/she chooses. LIVE! Is not the same old e-commerce or traditional TV home shopping approach. LIVE! Is a multi-branded retail medium with a media-focused shopping experience.
The core of the experience is the client and the medium through which they interact (TV, online, in store). The client shops with the knowledge that there is a real store with real people who embody the lifestyle. The sales personnel are guides through the exhibit that is the LIVE! Experience. They act as stylists and editors at the disposal of the shopper. This is a live (pun intended) interactive exhibit that will weave itself into the lives of our customers, whether shopping, interacting and exchanging with one another online, coming together at in-store events, or taking in the LIVE! Content through participatory programming.