The women of Midway Car Rental are a force to be reckoned with, a group filled with strong individuals. The company has experienced huge growth over the last decade, no doubt from the extraordinary contributions by the women you’ll meet on these pages. Who runs the world? Well, we’re getting there with businesses like Midway and the women who run their operations. Some are grandmas and some just out of college; one thing they all have in common is a passion for great work. The next time you pick your rental car, consider the career of the person who makes sure your favorite car is available, your last minute needs are met and who understands when you return the tank a little low.
Cynthia Tejeda – In her 19 years at Midway, there isn’t much Cynthia hasn’t done. Starting her career as a receptionist, she eventually grew into rental operations/management and has now settled into her role as Director of Entertainment and Sales putting her years of networking and industry contacts to good use. When not working, you can usually find Cynthia hiking and spending time with her family.
Nicki Goldstein – Known as the Queen of Rock ‘n’ Roll in the car rental industry, Nicki has been working with tours for over 40 years, and the last 18 as an Executive Director with Midway. With her colorful personality and ability to build long-term relationships, she is a favorite wherever she goes. Outside of the office, Nicki enjoys spending time with her husband and pets, and spoiling her grandchildren.
Beth Eidman – Beth has been with Midway for 14 years, and is responsible for building the company’s internet sales and branding for car rental and limousine. With her staff of 6, they keep tabs on company business 24/7. When out of the office, Beth enjoys traveling, working out and fine dining.
Elizabeth Alonso – With her boundless energy and enthusiasm, Elizabeth is the Area Manager and driving force behind Midway’s exclusive Beverly Hills, West LA, Santa Monica and San Diego offices — all while leading and developing a staff of 50. In her spare time you can find Elizabeth riding her bike in the Marina, cooking and checking up on her offices. She has been with the company for 10 years.
Caroline Kim – As the Director of Loss Control and Special Projects for Midway, Caroline can be handling a construction project for the opening of a new office one day and chasing down a missing car the next. And that’s just the way she likes it — always facing new challenges! Caroline enjoys finding amazing places to dine in the city and spending time with her puppy when she’s away from the office. She has been with the company for over 9 years.
Sandra Perrichon – With 8 Years with Midway and over 16 years of experience in the hospitality industry, Sandra is the Director of Hotel Sales and point person for key accounts in the Los Angeles area and is known within Midway circles as “The Cruise Director” for her penchant to plan all company related events. She is an avid follower of the Los Angeles Dodgers and can usually be found attending home games with her family on most weekends.
Serena Ho – Serena is the Business Manager/Controller for Midway Auto Group and has held this position for 8 years. Although she is more “behind the scenes” than the sales and operations people, her position is critical to the success of the company. Serena enjoys spending her time off with family and friends and traveling to exotic locations.
Mary Nguyen – Mary is the Human Resources Manager for Midway Auto Group and has been with the company for 8 years. Her primary role is identifying talent that will help the company grow in the future. Mary enjoys spending her weekends shopping and dining in Orange County, and on occasion can be found on a tennis court.
Denise Gonzalez – Known as the fastest phone in the West, Denise manages Midway’s VIP reservation center and works directly with many exclusive clients to fulfill their transportation needs. She has been in the car rental industry for 15 years, with the last 7 at Midway. Away from work, Denise enjoys spending quality time with her family on weekends.
Karina Esquivias – Karina has been with Midway for 7 years and currently runs their flagship office in West Los Angeles as the Branch Manager. An extremely dedicated employee, Karina will go to great lengths to make sure customer demands are always met. During her time away from the office, she enjoys traveling and relaxing with friends.
Lori Eagle – Lori has been serving clients transportation needs for over 25 years in Southern California, the last four with Midway. She deals with many of the biggest names in music and entertainment and loves every minute of it. When not working, Lori is out walking with her 7 dogs, many of which she has rescued over the years.
Kimberley Babcock – Kim has been with Midway for 3 years. She began her career in San Diego working with management to open up the new office, and earlier this year moved to Los Angeles for a sales and business development role. As a former collegiate volleyball player, you can usually find Kim on the weekends at the beach playing volleyball with friends.