The Westin LAX Launches Surf Concierge
Surf’s up at The Westin Los Angeles Airport, located less than two miles from LAX, the property now gives travelers the chance to ride the California waves. Westin LAX’s Surf Concierge can organize surf sessions between conference calls or new business pitches. And for international travelers looking for a productive way to spend their layover on the way to Tahiti, the Surf Concierge offers the perfect solution. Guests of all skill levels can book their Surf Concierge experience in conjunction with a one-night stay at the Westin LAX. Westin provides transportation to and from the beach along with a surfboard and wetsuit for each surfer. The sessions last 1.5 hours and are led by surf instructors from Campsurf, Los Angeles’ Premier Surf School, at El Porto in Manhattan Beach.
The program was created in response to the increasing number of millennial business travelers coming to the region for Silicon Beach, one of the world’s fastest-growing tech hubs. As their numbers started making up more and more of the hotel’s guests, Westin LAX General Manager Phil Baxter wanted to develop a program that allows these travelers to get the most out of their spare time.
The Surf Concierge also meets a different kind of demand: that of international travelers saddled with long layovers at LAX, a common hurdle that Westin hopes to help guests navigate. The program gives travelers an opportunity to make the most of their time in Los Angeles.
The Westin Los Angeles Airport
5400 W Century Blvd, Los Angeles, CA 90045